{"id":3355,"date":"2017-12-26T14:00:26","date_gmt":"2017-12-26T05:00:26","guid":{"rendered":"http:\/\/www.otwo.jp\/blog\/?p=3355"},"modified":"2017-12-26T14:36:41","modified_gmt":"2017-12-26T05:36:41","slug":"gtm","status":"publish","type":"post","link":"https:\/\/www.otwo.jp\/blog\/gtm\/","title":{"rendered":"Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u306e\u5c0e\u5165\u304b\u3089\u78ba\u8a8d\u65b9\u6cd5"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.otwo.jp\/blog\/wp-content\/uploads\/2017\/12\/20171225.jpg\" alt=\"\" width=\"700\" height=\"396\" class=\"alignnone size-full wp-image-3458\" srcset=\"https:\/\/www.otwo.jp\/blog\/wp-content\/uploads\/2017\/12\/20171225.jpg 700w, https:\/\/www.otwo.jp\/blog\/wp-content\/uploads\/2017\/12\/20171225-150x85.jpg 150w, https:\/\/www.otwo.jp\/blog\/wp-content\/uploads\/2017\/12\/20171225-300x170.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" 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class=\"pageContents\">\n<p class=\"title\">\u3082\u304f\u3058<\/p>\n<ol>\n<li><a href=\"#step1\">Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u3068\u306f\uff1f<\/a><\/li>\n<li><a href=\"#step2\">\u4eca\u56de\u306e\u8a66\u3057\u3066\u307f\u305f\u4e8b<\/a><\/li>\n<li><a href=\"#step3\">Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u306e\u767b\u9332<\/a><\/li>\n<li><a href=\"#step4\">Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u306e\u8a2d\u5b9a<\/a><\/li>\n<li><a href=\"#step5\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u78ba\u8a8d<\/a><\/li>\n<li><a href=\"#step6\">\u4f7f\u3063\u3066\u307f\u305f\u611f\u60f3<\/a><\/li>\n<\/ol>\n<\/div>\n<h1 id=\"step1\">Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u3068\u306f\uff1f<\/h1>\n<p>GA\u306a\u3069\u3001HTML\u306b\u76f4\u63a5\u8a18\u8ff0\u304c\u5fc5\u8981\u3060\u3063\u305f\u30bf\u30b0\u3092WEB\u4e0a\u3067\u4e00\u5143\u7ba1\u7406\u3059\u308b\u70ba\u306e\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002<br \/>\n\u65b0\u898f\u306e\u30bf\u30b0\u8ffd\u52a0\u3084\u30bf\u30b0\u306e\u524a\u9664\u306a\u3069\u3001\u4eca\u307e\u3067HTML\u3067\u306e\u4fee\u6b63\u304c\u5fc5\u8981\u3060\u3063\u305f\u4f5c\u696d\u304c\u3001\u30d6\u30e9\u30a6\u30b6\u304b\u3089\u51fa\u6765\u308b\u69d8\u306b\u306a\u308b\u305f\u3081\u3001\u4fee\u6b63\u4f9d\u983c\uff5e\u53cd\u6620\u307e\u3067\u306e\u7d30\u3005\u3068\u3057\u305f\u5de5\u7a0b\u3092\u7c21\u7565\u5316\u3067\u304d\u308b\u69d8\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2>GTM\u5c0e\u5165\u306e\u30e1\u30ea\u30c3\u30c8<\/h2>\n<p>GTM\u5c0e\u5165\u306b\u3042\u305f\u3063\u3066\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u3044\u304f\u3064\u304b\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>\u30bf\u30b0\u306e\u7ba1\u7406\u304c\u697d\u306b\u306a\u308b<\/h3>\n<p>\u30da\u30fc\u30b8\u6570\u304c\u591a\u3044\u30b5\u30a4\u30c8\u3060\u3068\u3001\u300c\u3069\u3053\u306b\u3069\u306e\u30bf\u30b0\u304c\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u308b\u304b\u300d\u3084\u300c\u8cc7\u6599\u306b\u6b8b\u3057\u3066\u3044\u308b\u3051\u3069\u6700\u7d42\u66f4\u65b0\u3055\u308c\u3066\u3044\u308b\u304b\u81ea\u4fe1\u304c\u306a\u3044\u30fb\u30fb\u30fb\u300d\u3068\u8a00\u3046\u69d8\u306a\u72b6\u6cc1\u304c\u60f3\u5b9a\u3055\u308c\u308b\u5834\u5408\u3067\u3082\u3001GTM\u3060\u3068\u3001\u7528\u610f\u3057\u3066\u3044\u308b\u30bf\u30b0\u306e\u72b6\u6cc1\u3092\u30d6\u30e9\u30a6\u30b6\u304b\u3089\u898b\u308b\u4e8b\u304c\u3067\u304d\u308b\u306e\u3067\u72b6\u6cc1\u628a\u63e1\u304c\u7c21\u5358\u306b\u884c\u3048\u307e\u3059\u3002<\/p>\n<h3>\u66f4\u65b0\u4f5c\u696d\u304c\u7c21\u5358\u306b\u884c\u3048\u308b<\/h3>\n<p>\u30b5\u30a4\u30c8\u66f4\u65b0\u3092\u59d4\u8a17\u3055\u308c\u3066\u3044\u308b\u65b9\u306b\u3068\u3063\u3066\u306f\u3001\u4e00\u756a\u5b09\u3057\u3044\u30e1\u30ea\u30c3\u30c8\u306b\u306a\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<br \/>\n\u4eca\u307e\u3067\u306f\u3001&#8221;\u4fee\u6b63\u4f9d\u983c&#8221;\u30fb&#8221;\u30bd\u30fc\u30b9\u4fee\u6b63&#8221;\u30fb&#8221;\u52d5\u4f5c\u78ba\u8a8d&#8221;\u30fb&#8221;\u53cd\u6620&#8221;\u3068\u8a00\u3046\u6d41\u308c\u306e\u4e2d\u306b\u53cc\u65b9\u306e\u9023\u7d61\u6642\u9593\u3084\u59d4\u8a17\u5148\u306e\u4f5c\u696d\u6642\u9593\u306e\u78ba\u4fdd\u7b49\u3005\u3001\u8272\u3005\u3068\u6642\u9593\u304c\u639b\u304b\u3063\u3066\u3044\u305f\u4f5c\u696d\u304cWEB\u306e\u62c5\u5f53\u8005\u5074\u3067\u5168\u3066\u51fa\u6765\u308b\u3088\u3046\u306b\u306a\u308b\u306e\u3067\u3001\u304b\u306a\u308a\u306e\u6642\u9593\u77ed\u7e2e\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u30da\u30fc\u30b8\u306e\u8868\u793a\u901f\u5ea6\u304c\u901f\u304f\u306a\u308b<\/h3>\n<p>\u4eca\u307e\u3067\u76f4\u63a5\u66f8\u3044\u3066\u3044\u305f\u30bf\u30b0\u3092GTM\u3067\u7ba1\u7406\u3059\u308b\u70ba\u3001\u30da\u30fc\u30b8\u8aad\u307f\u8fbc\u307f\u6642\u306b\u52d5\u304fJavaScript\u306e\u6570\u304c\u6e1b\u308b\u306e\u3067\u3001\u8868\u793a\u306e\u901f\u5ea6\u30a2\u30c3\u30d7\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<br \/>\n\u3053\u306e\u901f\u304f\u306a\u308b\u4ed5\u7d44\u307f\u306f&#8221;\u975e\u540c\u671f\u30bf\u30b0&#8221;\u306b\u3064\u3044\u3066\u691c\u7d22\u3057\u3066\u3082\u3089\u3046\u3068\u305f\u304f\u3055\u3093\u8a18\u4e8b\u304c\u51fa\u3066\u304d\u307e\u3059\u306e\u3067\u3001\u6c17\u306b\u306a\u308b\u65b9\u306f\u8abf\u3079\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h2>GTM\u5c0e\u5165\u306e\u30c7\u30e1\u30ea\u30c3\u30c8<\/h3>\n<p>\u4fbf\u5229\u306aGTM\u3067\u3059\u304c\u3001\u5c0e\u5165\u3067\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>GTM\u306e\u5c0e\u5165\u30b3\u30b9\u30c8<\/h3>\n<p>\u65b0\u898f\u30b5\u30a4\u30c8\u3067\u3042\u308c\u3070\u3001\u6bd4\u8f03\u7684\u5c0e\u5165\u3057\u3084\u3059\u3044\u3068\u306f\u601d\u3044\u307e\u3059\u304c\u3001\u65e2\u5b58\u30b5\u30a4\u30c8\u3068\u306a\u308b\u3068\u3001\u6050\u3089\u304f\u5168\u30bd\u30fc\u30b9\u306b\u624b\u3092\u52a0\u3048\u308b\u5fc5\u8981\u304c\u51fa\u3066\u304f\u308b\u305f\u3081\u3001\u5c11\u3005\u5927\u304d\u306a\u8a71\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<br \/>\n\u3067\u3059\u306e\u3067\u3001\u30b5\u30a4\u30c8\u306e\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u306a\u3069\u4ed6\u306e\u8a71\u3068\u4f75\u305b\u305f\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u306e\u5c0e\u5165\u3092\u30aa\u30b9\u30b9\u30e1\u3057\u307e\u3059\u3002<\/p>\n<h3>HTML\u306e\u628a\u63e1\u304c\u5fc5\u8981<\/h3>\n<p>\u62c5\u5f53\u8005\u3067\u4f5c\u696d\u304c\u51fa\u6765\u308b\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u3068\u8a00\u3044\u307e\u3057\u305f\u304c\u3001\u8a2d\u5b9a\u3057\u305f\u3044\u30bf\u30b0\u306b\u7279\u5b9a\u3067\u304d\u308bID\u3084Class\u304c\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u308b\u304b\u628a\u63e1\u3057\u3066\u3044\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<br 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src=\"http:\/\/www.otwo.jp\/blog\/wp-content\/uploads\/2017\/12\/a3ef5ff0eb1d116ac17a729884158163-1.jpg\" alt=\"\" width=\"1000\" height=\"531\" class=\"alignnone size-full wp-image-3429\" srcset=\"https:\/\/www.otwo.jp\/blog\/wp-content\/uploads\/2017\/12\/a3ef5ff0eb1d116ac17a729884158163-1.jpg 1000w, https:\/\/www.otwo.jp\/blog\/wp-content\/uploads\/2017\/12\/a3ef5ff0eb1d116ac17a729884158163-1-150x80.jpg 150w, https:\/\/www.otwo.jp\/blog\/wp-content\/uploads\/2017\/12\/a3ef5ff0eb1d116ac17a729884158163-1-300x159.jpg 300w, https:\/\/www.otwo.jp\/blog\/wp-content\/uploads\/2017\/12\/a3ef5ff0eb1d116ac17a729884158163-1-768x408.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><br \/>\n\u53f3\u306e\u30e1\u30cb\u30e5\u30fc\u304b\u3089\u3010\u30c8\u30ea\u30ac\u30fc\u3011 > \u3010\u65b0\u898f\u3011 > \u3010\u30c8\u30ea\u30ac\u30fc\u306e\u8a2d\u5b9a\u3011\u307e\u3067\u9032\u307f\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" 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